Today marks the third annual celebration of Giving Tuesday in Japan! As our second full year with the Giving Tuesday Global team comes to a close, we have learned (and done) a lot and have a lot to look forward to in 2026!

Since launching in April 2023, GivingTuesday Japan has been on a mission to highlight the country’s quiet but powerful culture of generosity. Led by Jasmine Tsunoda—a longtime nonprofit supporter and web designer who discovered GivingTuesday through a client—the small but ambitious team has worked to raise awareness, build trust, and spotlight what they call Japan’s “silent givers.”